Apanaa Turf
Apanaa Turf is a sports and recreation company that wanted to change the way players and turf owners meet. They built a turf digital-first booking platform. The vision was to give sports lovers and venue managers a smooth experience to easily find, book and manage turf facilities.
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About Project
Location
Surat
Industry
Sports
Project Duration
6 Months
Team Members
3 People
The Challenge & Their Solution
Challenge 1 : Fragmented Booking
Turf facilities relied on manual calls and WhatsApp messages, leading to double-bookings and miscommunication.
Solution 1 : Centralized Online System
Created a cloud based booking engine that updates real time slots removing conflicts and ensuring smooth scheduling.
Challenge 2 : Low Digital Adoption
A lot of turf owners were resistant to technology, and it was a challenge to onboard them
Solution 2 : Easy Onboarding & Training
Created a simple owner dashboard and trained partners to understand the benefits of revenue through digital visibility.
Challenge 3 : Payment & Refunds
Secure payments and quick refunds were a major operational headache to handle.
Solution 3 : Secure Payment Gateway
Integrated secure gateways with UPI, cards and wallets. They had automated the refunds to be open and win the trust of their customers.
Challenge 4 : High Competition & User Retention
The sports booking apps faced high competition which made it difficult to retain users.
Solution 4 : Differentiation & Engagement
Scheduling of matches Better differentiation and engagement in loyalty program Community features
Key Features
Real-Time Slot Booking
Users can see the real time availability of the turf and can book their preferred date and time slot instantly. The state of the slots is automatically updated to avoid double booking or scheduling conflicts. Turf owners can manage availability, bookings and cancelations from one dashboard. “The booking process is smooth, while turf utilization and operational efficiency is optimized.”
Secure Online Payments
We make it fast and easy for our customers to book turf with integrated secure payment gateways. It takes a lot of payment options like credit/debit cards, UPI, Net banking & Digital wallets . Real-time payment confirmation & auto booking confirmation Reduces manual intervention & Trusted transaction experience.
Vendor Dashboard for Turf Management
Vendors have their own dashboard to manage turfs, bookings, availability, pricing and customer activities at one place. The dashboard gives a quick overview about total bookings, revenue, upcoming sessions, cancelations and peak booking hours. Vendors get notified in real time of new bookings, changes, cancelations and important updates.
Easy Turf Booking for Customers
The customers can easily browse through the turfs available on the basis of location, turf type, pricing, facilities, and available time slots. Sophisticated filters and search functions accelerate the process of finding the most suitable turf for the user's needs. Customers can choose a slot, pay and get instant booking confirmation with a simple booking flow.
Multi-Level User Management
The platform is developed with the hierarchical structure of admins, sub-admins, users, vendors and customers with role based access and permissions. Admin users can manage users, vendors, offers, coupons and turf operations. Sub-admins can monitor activity in their respective regions. Vendors have complete control of their own turfs, slots, pricing and offers ensuring efficient management at all levels.
Mobile-Friendly Interface
The platform is a totally responsive interface that works perfectly on smartphones, tablets, laptops, and desktops. Customers can search and book turfs at any point of time while vendors and administrators can manage the bookings and operations on the go. We provide a responsive design which ensures a consistent, fast and user-friendly experience on all devices.
Apanaa Turf
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